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Lisa M. Aldisert Valuing People
Learn strategies and suggestions about how to increase the value of your company's intangible assets, in particular, your employees. A knowledge based company's intangible assets are its': people, customers, reputation, intellectual...
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Sidney Mailick, Stephen A. Stumpf Learning Theory in the Practice of Management Development
The workplace is the ideal environment for tying together management theory and practice and yet, classes in many regular management development programs are conducted away from the work site, and class sizes are so large that individual instruction...
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Allan C. Reddy The Emerging High-Tech Consumer
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer...
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Maxwell Maltz, Dan S. Kennedy, William T. Brooks, Matt Oechsli, Jeff Paul, Pamela Yellen Zero Resistance Selling
What's the single biggest obstacle salespeople face? Resistance. In Zero-Resistance Selling, five of the most respected sales authorities in America have joined together to prepare the first and only customized application of...
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Louis M. Rea, Richard A. Parker Designing and Conducting Survey Research : A Comprehensive Guide (JOSSEY BASS PUBLIC ADMINISTRATION SERIES)
Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive...
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