Bernd H. Schmitt

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands


Experiential marketing, a decidedly turn-of-the-millennium form of corporate persuasion that strives to elicit a powerful sensory or cognitive consumer response, is rapidly superseding the stodgy features-and-benefits approach generally in vogue...


Gordon Padwick

Special Edition Using Microsoft Outlook 2000 (Special Edition Using)


Special Edition Using Microsoft Outlook 2000 provides all the information a user, administrator, or programmer needs to maximize their use of Microsoft Outlook 2000. While the book quickly covers the basics of Outlook, it focuses with much...

Jeannine Hall Gailey, Jeannine Gailey

Understanding Web Services Specifications and the WSE


Gain insight into some of the advanced Web service specifications that have been proposed to enhance the functionality of SOAP-based messaging while maintaining the interoperability of Web service applications. This essential guide details the...

Steven Miller

Civilizing Cyberspace: Policy, Power, and the Information Superhighway


In Civilizing Cyberspace Steven Miller presents a sweeping view of the many important issues facing society as a result of cybertechnology. But while he writes about technological and philosophical concerns, his writing is free of jargon,...

John Watkinson

Introduction to Digital Video, Second Edition


Covers the essential fundamentals of digital video: from video principles, to conversion, compression, coding, interfaces and output. Written for television professionals needing to apply digital video systems, equipment and techniques to...


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