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Bernd H. Schmitt Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands
Experiential marketing, a decidedly turn-of-the-millennium form of corporate persuasion that strives to elicit a powerful sensory or cognitive consumer response, is rapidly superseding the stodgy features-and-benefits approach generally in vogue...
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Gordon Padwick Special Edition Using Microsoft Outlook 2000 (Special Edition Using)
Special Edition Using Microsoft Outlook 2000 provides all the information a user, administrator, or programmer needs to maximize their use of Microsoft Outlook 2000. While the book quickly covers the basics of Outlook, it focuses with much...
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Jeannine Hall Gailey, Jeannine Gailey Understanding Web Services Specifications and the WSE
Gain insight into some of the advanced Web service specifications that have been proposed to enhance the functionality of SOAP-based messaging while maintaining the interoperability of Web service applications. This essential guide details the...
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Steven Miller Civilizing Cyberspace: Policy, Power, and the Information Superhighway
In Civilizing Cyberspace Steven Miller presents a sweeping view of the many important issues facing society as a result of cybertechnology. But while he writes about technological and philosophical concerns, his writing is free of jargon,...
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John Watkinson Introduction to Digital Video, Second Edition
Covers the essential fundamentals of digital video: from video principles, to conversion, compression, coding, interfaces and output. Written for television professionals needing to apply digital video systems, equipment and techniques to...
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