David Taylor

Brand Stretch : Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout 


Having spent billions of dollars on creating, building and defending strong brands, it’s payback time. These brands need to give birth to some beautiful and profitable offspring. Enter the world of brand stretch … a red-hot issue...


David L. Prychitko

Markets, Planning and Democracy: Essays After the Collapse of Socialism (New Thinking in Political Economy Series)


The essays contained herein span over a decade and reflect David Prychitko?s thinking about the role of the market system, and its relation to planning and democratic processes. The collection consists of previously published and unpublished...

Arnold Robbins

Linux Programming by Example : The Fundamentals


Anyone who's done programming work knows that you spend half your coding time looking for other people's solutions to the problems you're facing in your project. Particularly when you're dealing with times, dates, standard calculations, and other...

Nancy Nicolaisen, Nancy Nicolaisen

Making WIN32 Applications Mobile


In an increasingly mobile world, millions of developers with Windows programming experience need to quickly transfer their skills to creating compact, asynchronous CE applications. This book presents a roadmap to guide developers through the...

Wei Meng Lee, Wei-Meng Lee

Windows XP Unwired


In Windows XP Unwired , you'll learn the basics of wireless computing, from the reasons why you'd want to go wireless in the first place, to setting up your wireless network or accessing wireless services on the road. The book provides a...


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