Kalman Applbaum

The Marketing Era: From Professional Practice to Global Provisioning


This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent genealogically....


Al Ries, Laura Ries

The 22 Immutable Laws of Branding


This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on...

Icon Health Publications

Head Lice: A Medical Dictionary, Bibliography, and Annotated Research Guide to Internet References


In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable...

Dennis Gehris

Desktop Publishing Using Microsoft Word for Windows


Covering three different versions of Word--Versions 97, 95 and 6.0--this book gives brief overviews of the software's concepts and they provides numerous, realistic, business activities. There are plenty of graphics for visual reinforcement. ...

В. Н. Козлов

Математика и информатика


Учебное пособие соответствует Государственному образовательному стандарту по дисциплине "Математика и информатика" для студентов гуманитарных и социально-экономических направлений бакалавриата. Изложение содержит основные дидактические единицы...


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